WEARING scrunchies, a seashell necklace and rocking a pair of Birkenstocks has taken over Instagram – and it has a name.
It’s called “VSCO girl” and popular among teens. Here’s what we know about the latest social media trend…
What is a VSCO girl?
A VSCO girl is all about the accessories and very specific fashion taste.
They wear the iconic 90s scrunchies, brightly coloured backpacks, seashell necklaces and carry a hydroflask decorated with stickers.
A VSCO girl’s brand is to save the environment, so they are usually carrying a reusable straw.
They wear oversized tie-die shirts, denim or biker shorts and ribbed white socks.
For footwear, it can be anything from Vans to Crocs to Birenstocks.
VSCO girls wear little to no make up and keep their hair long and wavy – like they’ve just come back from the beach.
What does VSCO stand for?
VSCO stands for Visual Supply Company.
It is an app that was created in California in 2011.
It allows users to capture photos and edit them with preset filters and tools.
The app lets pictures look like they were taken with a film camera.
What’s a typical VSCO girl?
The typical VSCO girl has a beachy, California style combined with a drop of 2000s or 90s nostalgia.
One of the most popular VSCO girls is YouTuber Emma Chamberlain.
The trend has been criticized for being exclusionary.
The VSCO girl’s love for expensive brands such as Urban Outfitters and Fjallraven Kanken backpack is one of the most criticized thing about the trend.
Also the typical VSCO girl is tall, white and thin – drawing more criticism.
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