Is There Really A Difference Between Expensive Vodka And Cheap Vodka?

Walk in to just about any bar in America today and you’ll see a row of fancy vodka bottles all lined up. Some people swear by one brand or another, but there is a federal law that requires all vodkas to be pretty much the same, so the Planet Money team decided to test them.

AILSA CHANG, HOST:

Walk into just about any bar in America today, and you’ll see a row of fancy vodka bottles all lined up, shining like beacons. Some people swear by one brand or another, but there is a federal law that requires all vodkas to be pretty much the same. That got our Planet Money team thinking, is this the greatest marketing coups of all time? So they teamed up with Dan Pashman of the food podcast The Sporkful, to put fancy vodka to the test.

DAN PASHMAN, BYLINE: Let’s start with Title 27, Section 5.22 of the Alcohol, Tobacco and Firearms Code.

PASHMAN: I got it right here. It says that vodka must be distilled or treated until it is, quote, “without distinctive character, aroma, taste or color.” Of course it tastes like vodka, but it wouldn’t be vodka if it had distinctive character. Still, a lot of vodka makers insist their flavor’s superior. Grey Goose calls itself the world’s best-tasting vodka. It’s a big claim, which is no surprise if you know anything about the guy who invented it.

MATTHEW LATKIEWICZ: Sidney Frank – he is a classic American businessman and almost a cliche. He came from nothing, poor. He went to Brown. But he only went to Brown for one year because he couldn’t afford it.

PASHMAN: This is Matthew Latkiewicz. He’s a drinks writer and author of “You Suck At Drinking.” He says Sidney Frank was just determined to strike it rich. Frank married into a wealthy family, which got him into the liquor business. Now, back in the early ’90s, the fanciest vodka around was Absolut. But by today’s standards, it wasn’t that expensive. And that’s what Sidney Frank focused on – not the taste of Absolut but the price.

LATKIEWICZ: He essentially out of thin air goes, I want to make a vodka. So Absolut’s charging 15. I’ll charge 30. He didn’t even have a product at this point.

PASHMAN: But he already knew he was going to charge double. And to do that, he needed a product that screamed luxury.

LATKIEWICZ: It’s got to be the best. Everything that is the best comes from France. So he goes to France, and he looks around for distillers. He says, can you make vodka? He finds somebody that says, yes, of course I can make vodka.

PASHMAN: Frank sent his product to bartenders but not in cardboard boxes like vodka is usually shipped.

LATKIEWICZ: He would give them the bottle in these – a wooden box with straw inside and nicely packaged. It would be this large, clear bottle with the frosted glass that when you put it up on the back bar would catch whatever light was there, and it would kind of glow.

PASHMAN: The whole plan worked. Sidney Frank died a very rich man. He sold Grey Goose to Bacardi less than 10 years after he started it for more than $2 billion. At the Planet Money team, we thought that sounded so easy. Can we make our own premium vodka? We learned that a lot of companies actually buy a vodka concentrate in bulk from a handful of suppliers. Then they just add water. So we’ve got a hold of a sample, brought it here into the studio…

(SOUNDBITE OF LIQUID POURING)

PASHMAN: …Added some water…

PASHMAN: …And sent it to a lab along with a sample of Grey Goose and a sample of some of the cheapest stuff we could find. A few days later, we got a call from Neva Parker. She’s the vice president at White Labs in San Diego. She ran our vodkas through what they call a comprehensive spirits test.

Based on that information, Neva, which of these three vodkas would you suspect should be the cheapest, least-desirable vodka?

NEVA PARKER: If I had to choose based on this analysis alone, I would say number one.

PASHMAN: That was the Grey Goose. And the ultra luxury choice…

PARKER: Number three.

PASHMAN: Number three was the cheap stuff. Now, to be fair, Neva did say the differences in all three samples weren’t anything most people were going to taste. She compared the reports.

PARKER: I mean, look at these. They all look very similar as well.

PASHMAN: Very similar – we did talk to Grey Goose. Their global brand ambassador, Joe McCanta, took issue with our test.

JOE MCCANTA: Obviously our product was decanted into another bottle. And when that happens, it kind of compromises, you know, our understanding of any testing that’s done on the product afterwards.

PASHMAN: He also argued that the odorless, tasteless law is more about distinguishing true vodka from vodkas that have stuff like fruit and sugar added. Pure vodka is its own category.

MCCANTA: Every vodka within the category will have its own characteristics, which would be largely attributed to the raw materials used to make the spirit or even the process used while distilling the spirit. So yeah, that’s definitely our take on it. And that’s why – you know, that’s why we feel very proud of our process and our ingredients.

PASHMAN: So our one lab didn’t detect any taste-able differences even with our homemade vodka. And the law seems pretty clear to us. But Grey Goose insists there is a difference. They also invited us to come have a drink with them. We are willing to continue our research. For NPR News, I’m Dan Pashman, host of The Sporkful food podcast.

 

 

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Meet The Tinder Prostitutes

Guess what these women on Tinder really mean when they say ‘80 roses an hour’? Hint: it’s got nothing to do with flowers

Sarah went on Tinder for the same reason lots of women our age do – to find out how many single guys there were in her local area and to have an easy, safe way to get in contact with them. But, unlike lots of girls, Sarah doesn’t want to find single men because she looking for a boyfriend. She doesn’t even want a no-strings hookup – at least not in the way you’d think. Unlike you’re average user, when Sarah sleeps with a guy she meets on Tinder she leaves with much more than new number in her a phone and a funny sex story to tell her mates – she leaves with a pocketful of cash. Because unlike most 24-year-old girls using Tinder, Sarah’s a prostitute and she’s using the hookup app to lure in clients.

 

‘It made so much sense – where else do you basically have a database of all the down to fuck men in your area?’

‘Tinder has at least doubled my business,’ Sarah, who had a job in a strip bar before becoming a prostitute four years ago, explains to The Debrief. ‘In the last week alone, I’ve seen 12 clients all from Tinder and have earned over £1,000. I got the idea from a friend of mine who’s also on the game. I think she actually joined Tinder to find a boyfriend or whatever, but was sent dozens of messages from guys asking for no-strings sex, threesomes or naked pictures – there was basically no romance there at all. She just thought to herself “I’m not getting anywhere using Tinder to find a bloke, why don’t I just use it to boost business?” It made so much sense – where else do you basically have a database of all the down to fuck men in your area? – and she found it so easy I thought I might as well give it a go. I just made a profile, wrote caption that made it kind of obvious what I do for a living, matched everyone who I was OK sleeping with and then waited for matches to get in contact with me. I know more and more prostitutes are cottoning on as well – it’s made my job insanely easy.’

There have been reports for some time that Tinder has been being used this way over the globe. New Mexico State Senator Jacob Candelaria specifically blasted the app in his attempt to ‘clean up’ dating websites which allow the soliciting of sex. He told KOB Eyewitness News 4, ‘Our laws can’t and don’t keep pace with technological advancement and there will always be people looking to exploit those loopholes. We’re weak. Our courts have said our pimping laws are not applicable to the internet.’

And it looks like the same thing’s happening here, but should we be surprised? The dating app’s anonymity and pure reach make it a natural fit for sex workers. If you’ve ever borrowed your male mate’s phone to ‘play’ Tinder from the other side of the fence, you’ve no doubt come across a few of the profiles yourself. In between the ordinary profiles, you’ll find one or two pictures of lingerie-clad women provactively posing for selfies. That in itself isn’t exactly unusual, but what sets these profiles apart is what the women are offering in their ‘about’ section.

I was blown away by how quick, easy and transparent it could be to buy sex over Tinder

The ‘kind of obvious’ messages that prostitutes use to distinguish themselves from other girls’ profiles are easy to spot once you know the (admittedly, not hugely subtle) code. In London, at least, they’re easily identifiable by a proclivity for using rose emojis. Descriptions I have come across when I was researching this feature include ‘[rose emoji] 80 roses for the best night of your life’, ‘90 [rose emoji] for BBBJ’ [meaning bare back blowjob – blowjobs without a condom – according to Sarah] and ‘80 roses for an hour, GFE [Sarah says this is for a girlfriend experience] [rose emoji].’ In case you still haven’t figured it out – ‘roses’ mean ‘pounds sterling’.

Using my male housemate’s Tinder account, I was able to chat to three prostitues in one day and was blown away by how quick, easy and transparent it could be to buy sex over Tinder. On all three occasions, the process was the same – match with the girl, chat to them over Tinder about what I wanted and how much they would charge and then they’d send me a mobile number to ring and an address to go to. The price ranged from £70 for an hour with, extras such as blowjobs or anal increasing the price to over £100, to £300 for the entire evening and a full ‘girlfriend experience’. I was able to negotiate these prices without leaving my sofa or even speaking to the girl and that seems to be the point – it’s remarkable how easy Tinder makes it for users to skip the chit-chat and just pay a stranger for sex – all without deviating away from their iPhone.

For Sarah, the appeal seems to be that Tinder allows her to sell sex for cash while remaining anonymous and slipping past any interference from the police. ‘I had always worked at brothels or kerb-crawled before I started using Tinder, which was a nightmare, because you’d have to deal with hassle from the police. I’ve been in a brothel once when it was raided and it’s not an experience I’d like to repeat. And being shooed away by police on street corners is fucking boring. I’ve tried Gumtree and other websites, but they’re now really hot on closing down profiles that are soliciting sex. Tinder lets me get on with it completely privately – they message me, we chat, they come round, I shag them – or sometimes even just chat because it’s not always about the sex – and then they leave. It’s not traceable.’

When anyone reports Sarah’s profile and Tinder shuts it down, all she does is make another Facebook profile and get right back on.

The laws around prostitution in England and Wales are far from simple. The act of prostitution is not in itself illegal – but there are certain laws that criminalise activities around it. Under the Sexual Offences Act 2003, it is an offence to cause or incite prostitution or control it for personal gain, and the 1956 Sexual Offences Act prohibits running a brothel and it’s against the law to loiter or solicit sex on the street. So selling sex on Tinder is not only completely within the parameters of the law, it allows these women to bypass any legal issues they might have selling sex through ‘traditional means’. No wonder Sarah finds it so appealing. For their part, Tinder is clear that such activities are against the app’s terms of service, which forbids commercial solicitation of any kind including ‘advertising or soliciting any user to buy or sell any products or services not offered by the Company’. Not that that’s had any affect on Sarah – when anyone reports her profile and Tinder shuts it down, all she does is make another Facebook profile and get right back on. It’s difficult to see how Tinder can keep on top of policing it.

So it certainly seems to be functional for Sarah, but what affect is it having on her emotionally? Using Tinder to solicit clients strips away what little face-to-face communication Sarah had with the people she’s about to have sex with so it becomes completely transactional – almost like doing a supermarket shop. Is she worried about what emotional damage she might be doing to herself? ‘Sometimes I think they forget that there’s an actual human behind the profile and there are times when it hasn’t been ideal,’ she admits. ‘People troll you a bit, but it comes with the territory and I just block them, because it’s a waste of my time. But even in person, people aren’t always very nice. When you meet with clients in the brothel or on the street, they obviously know what you look like in “real life”, but I admit that the pictures I used on my Tinder profile show me looking at my absolute best and, sometimes, the guys are disappointed with what they see when they arrive. Mainly all that people do is make a unkind joke about my appearance – which I can handle – but on one occasion someone actually left, which was obviously a bit shitty. And I do worry about my safety, but if I’m concerned, my male neighbor – who is a good mate – has a key to my house and I just text him if I feel intimidated and he gets rid of them.’

Interestingly, Sarah says that the sex she has through Tinder tends to be more ‘vanilla’ than some of the requests she had when she was working in a brothel. ‘I used to get people asking for weird stuff – one guy wanted me to wank him off into his own mouth– when I was in a brothel, but because the users on Tinder tend to be predominantly men in their twenties and thirties, they usually don’t want anything that niche. The most bizarre request I’ve had from Tinder was from a banker in his late twenties who wanted a classic sub-dom scenario and for me to urinate on him, but that’s not really a big deal to me. I got into this because I love sex and I have a really high sex drive. I get to have sex for a living and I absolutely love my job. Anyway, most of my friends on Tinder have sex with guys who then disappear off the face of the planet. The only difference between me and them is that I’m charging.’

 

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