My friend Keila (Keila – 2012 to Present – The Gaza Stripper) Who works with Alice at their IT recruiting firm knows so many people in the city. Her mom is friends with another Israeli woman who owns an Alcohol Education Institute here in the city. I know how that sounds. But it’s not what you think. The woman who owns it formerly owned over six bartending schools in the tri state area. After many successful years, she sold them all and now only has the one institute here in Philly.
Funny thing is, back in 2005 when I was working as a consultant for the financial industry, there were times when we weren’t working on a project. I decided to take a bartending course at a school in Cherry Hill, New Jersey. I had no idea at the time, but it was one of theirs!
They are the first center dedicated to training and empowering both sides of the bar: The bartender and the guest. The institute prides itself on teaching people the ” Joy of Alcohol”, and on working with the most creative and inspiring people in the bar industry.
From Flair Maestros to Sommeliers and Brewing Masters, their instructors are some of the most specialized mixologists in the Philadelphia area. Many of the instructors are members of the United States Bartending Guild (USBG) and compete nationwide in bartending competitions.
The institute teaches that alcohol is good. They celebrate the rich history and virtues of spirits and educate bartenders and consumers alike to respect the trade, perfect the craft, and drink with joy.
They run a standard alcohol education program/bartending school, but they teach so much more than just the basics. When the students graduate from this school, they are probably better than most of the bartenders working in this city right now. They’ll even help them find a job!
They find jobs in multiple ways. One of the primary ways they find jobs is through their “Hire A Bartender” page on their website. They have also built connections with neighboring bars and managers in the industry who are interested in their students. The third major way they gain jobs is by aggregating relevant job postings from different online sites. Afterwards, they get in contact with the manager to find out exactly what they are looking for and post a more detailed explanation on their Alumni page. The fourth way they do this is by requesting a dream list from each of their graduates.
From that dream list, they call every single place and give the requesting graduate the information for the jobs that are hiring.
Sweet, right? It’s the real deal, and I have known the family for about three years. They are all really nice and recently approached me to come work for them. It’s an exciting position. I am the VP of Business Development. My job is to procure liquor companies to sponsor their products and services in the institute. I am also in the process of pitching a “Bar Leadership Program” to casinos, hotels, and larger restaurant chains, to train their people to understand the bar business beyond the bar. How to manage a bar, manage a staff, create a menu, what beer and wine you’ll need to stock your bar, etc. It’s the next level course that can make bartenders into managers.
So this could be a great fun gig for me. I’m looking forward to getting back out there to promote this great institute.
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